Values aren't meant to collect dust in an employee handbook—they're the heartbeat of organizational culture. This session tackles the critical challenge of transforming aspirational statements into lived experiences that authentically guide behavior and decision-making. As companies grow, maintaining cultural integrity becomes increasingly complex. Learn how successful organizations create systems that breathe life into core principles, ensuring values are felt, not just stated. The discussion will unpack strategies for embedding values into hiring, performance, and everyday interactions. Discover how to build accountability that makes values more than words—turning them into a powerful framework that attracts talent and creates a distinctive culture that can scale without losing its soul.