Mark My Hsieh works in Dealer Employee Engagement at Mazda North American Operations, where he designs programs that strengthen emotional connection to the brand and foster a culture of performance across Mazda’s retail network. His work focuses on creating meaningful engagement, recognition, and reward ecosystems that encourage skill development and reflect Mazda’s culture of Omotenashi and the Hiroshima Spirit. Mark is particularly interested in how organizations can design systems that empower people who represent the brand in the complex dynamics of the automotive franchise model, and how those experiences ultimately shape meaningful connections with customers.