Veronica Segovia Bedon is Program Management Director for Caregiving and Health at AARP, where she brings more than a decade of experience across communications, marketing, multicultural leadership, and employee engagement. She has contributed to award‑winning teams and is recognized for her community impact. Previously, Veronica led healthcare campaigns at Edelman, including the launch of CuidadodeSalud.gov, and managed employer brand and engagement at Vocus. She holds a B.A. from the University of Maryland and an executive certificate from Georgetown University. A fluent Spanish speaker, Veronica is an active volunteer and family caregiver.