Belonging isn’t built through good intentions or inspirational language—it’s the result of deliberate systems and everyday decisions. In periods of constant change, reorgs, and uncertainty, culture shows up in how policies are applied, how leaders show up, how clearly organizations communicate, and whether employees feel supported in moments that matter.

In this session, Natalie Atwood will explore how organizations can treat culture as a system they intentionally design, not an abstract value they hope emerges. She will examine how key levers—policies, benefits, communication, and leadership—work together to shape trust, inclusion, and connection. The session will share practical frameworks for embedding belonging into the operational backbone of an organization and leading with humanity at scale.

Key Takeaways

• A practical framework for treating culture as an intentional, designable system
• How policies, benefits, communication, and leadership behaviors reveal an organization’s true values
• Strategies for maintaining trust and belonging during periods of change, growth, and uncertainty
• Real-world examples from bswift showcasing what has been implemented successfully and the impact it has driven