Madeline Temple is VP, global brand at Safeguard Global. She uses branding to clearly, simply, and truthfully answer the question: “What does this company do?” An answer that unites a company and all its marketing and communications … and employees too. Madeline is experienced in branding, strategy, design, corporate storytelling, advertising, cultural trends, PR, content, and social media — on both the agency and client sides in the US and UK; in B2B and B2C companies; and at Fortune 500 businesses and PE firms. She holds an MBA in marketing from Chicago Booth and a BA in history from Harvard.