Lisa Farrar is Chief Marketing Officer at Safeguard Global, bringing deep expertise across marketing, product, and operations. She pairs strategic vision with disciplined execution to deliver measurable revenue growth and enterprise value. Lisa leads with a data-driven mindset, using metrics to optimize investment, expand margins, and accelerate demand. Prior to Safeguard, she built and scaled high-performing marketing teams at Sphera, Everspring, and Cars.com. She holds an MBA from Northwestern University's Kellogg School of Management and a BBA from the College of William & Mary and serves on the board of Advocations. She champions innovation and customer-centric growth strategies for organizations.