Dr. Iain Smith is a psychologist and behavioral designer who develops scientifically grounded solutions that help individuals, communities, and organizations thrive. As Head of Behavioral Science at Sunny, he ensures innovations—across consumer, societal, and enterprise contexts—are rooted in contemporary research and emerging trends shaping the future of work and living. Dr. Smith holds a PhD in Applied Psychology and brings more than 15 years of consulting experience in behavior change. His research has appeared in leading academic journals. By bridging scholarly insight with real-world application, Dr. Smith champions evidence-based strategies that help people and organizations create meaningful, lasting impact.