Sarah Liebel is Chief Executive Officer of Nayya, a benefits intelligence platform transforming how people choose and use their health and financial benefits. Before Nayya, she was President at BetterUp, a leadership development and coaching platform serving global enterprises and CHROs. Earlier, she was an early executive at Groupon through its IPO and later Chief Revenue Officer at 1stdibs, helping lead the company public. Across her career, she has focused on democratizing access to information and building intuitive user experiences in complex, opaque markets. She holds an MBA from Northwestern’s Kellogg School of Management and a bachelor’s degree from Tulane University.