Samantha Cox is a seasoned finance and strategy leader focused on helping businesses achieve sustainable growth. As CFO of Back to the Roots and founder of Rally Consulting, she partners with companies at all stages to optimize operations, align teams with strategic goals, and deliver measurable results. Known for her thoughtful, collaborative approach, Samantha uncovers opportunities and implements practical solutions. She brings experience from Bolthouse Farms, Planterra Foods, Kraft Heinz, and Morgan Stanley, and holds a B.S. from Duke University and an MBA from Harvard Business School.