Dirk Jonker is the founder and CEO of Crunchr, a leading platform for People Insights & Analytics. He began his workforce analytics journey in 2008 in New York, pioneering the use of people data for decision-making during the financial crisis. Since then, his mission has been to empower HR with insights, inspiration, and confidence, earning him the nickname “DataDirk.” He also founded Focus Orange, later acquired by PwC, and has lectured at universities across Europe and North America. A recognized thought leader, Dirk has delivered 100+ keynotes, been featured in The Economist, and received the Actuary of the Year award.