Every organization is working to engage candidates, differentiate their opportunities and spend their resources efficiently, but all the tools in the HR tech stack are text-based. At the same time, your candidate’s preferred medium of communication is video. When you match your marketing efforts with candidate behavior, the results are dramatic. Learn how one organization revitalized their candidate communication and drove results. While reducing costs and gaining critical performance metrics, this case study will illustrate how efficiently and effectively you can manage your recruitment marketing.