Employers are continuously seeking new ways to support workplace well-being and enhance their ability to attract and retain top talent. Similarly, employees are prioritizing non-traditional wellness solutions over traditional benefits. Forward-thinking, non-medical employee benefit carriers are uniquely positioned to collaborate with contemporary well-being companies to curate and deliver a diverse array of offerings alongside core products such as dental or disability insurance. Additionally, SMB carriers provide highly efficient down-market acquisition for partners through established regional and national intermediary relationships.The result is a model that empowers businesses to expand their benefit programs and puts world class solutions in the hands of more consumers, in a cost-effective way. Join us as we explore how these innovative partnerships are reshaping the employee benefits landscape and unlocking new opportunities for businesses to promote well-being and drive employee engagement and satisfaction.